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For your business to succeed, you need more cash flowing in than flowing out. This course will help you understand key concepts around cash flow and strategies to manage your expenses and revenue. Use the included tools to apply what you learn to your own business. Designed for business owners and startups at every phase, this course is for people of all skill levels. Part 1 Chapters 1–2 Chapter 1: What is cash flow? Key concepts The basics of cash flow Understanding inflows and outflows Est. time to complete: 6 min. Start chapter , Chapter 1: What is cash flow? Chapter 2: Why is cash flow important? Key concepts Seasonal cash fluctuations Cash buffer days Managing upturns and downturns Est. time to complete: 6 min. Start chapter , Chapter 2: Why is cash flow important? Part 2 Chapters 3–5 Chapter 3: Maximize cash in Key concepts Revenue streams Effective pricing Collecting on sales Est. time to complete: 12 min. Start chapter , Chapter 3: Maximize cash in Chapter 4: Know your competition Key concepts Analyzing competitors Differentiating your business Your business’s value Est. time to complete: 9 min. Start chapter , Chapter 4: Know your competition Chapter 5: Segment your customers Key concepts The four types of customers Finding your dream customer Customer segment overlap Est. time to complete: 8 min. Start chapter , Chapter 5: Segment your customers Part 3 Chapters 6–8 Chapter 6: Minimize cash out Key concepts Evaluating suppliers Strategic approaches to inventory Building efficient teams Using space wisely Est. time to complete: 5 min. Start chapter , Chapter 6: Minimize cash out Chapter 7: Analyze vendor relationships Key concepts Determining the value of vendors Managing vendor expenses Est. time to complete: 20 min. Start chapter , Chapter 7: Analyze vendor relationships Chapter 8: Map your business cash flow Key concepts Fluctuations in inflows and outflows Balancing cash flow through the year Est. time to complete: 15 min. Start chapter , Chapter 8: Map your business cash flow Start course More ways to learn Return to Courses and tools Explore more business courses and other resources for entrepreneurs. Learn more , Education Hub Knowledge Center Get real-world insights and winning practices from innovators and business leaders. Learn more , Knowledge Center Investing in Diversity Discover resources, coaching and banking solutions for minority entrepreneurs. Learn more , Investing in DiversityFor informational/educational purposes only: The opinions expressed in this educational website and associated resources may differ from the official policy or position of (or endorsement by) of JPMorgan Chase & Co. or its affiliates. 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